The Salt Life

Salt is a vital part of keeping a healthy saltwater aquarium Arguably the most important parameter in a marine or reef aquarium is salinity. It is of course crucial to marine life and their well-being to be in water within a specific range. As the most important supplement for the saltwater aquarium, aquarists and hobbyists are faced with the arduous task of choosing a salt mix that will perform best for their system.  This leads to many questions: What is in an...

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The Sound Science of Seachem

From Products to Employment People graduating from college these days are finding it more challenging than ever to find a place to work, much less find a role that fits their major.  They also find it difficult to find a role in a company that is exciting, where each day is different from the next. Graduating from Emory University with degrees in Neuroscience and Behavioral Biology, I was looking for just that.  As it turns out a company in the small town...

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Seachem at the 2019 Global Pet Expo in Orlando

The view from above at Global Pet Expo We are a week away from the largest annual trade show for the pet industry in the United States. The 2019 Global Pet Expo held in Orlando, Florida at the Orange County Convention Center. Seachem’s product display will be one of 3,253 booths set up to interact with dealers and distributors from around the world.

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The Fish Crew: Seachem Select Dealer of the Year!

Meet The Fish Crew, 2018 Seachem Select Dealer of the Year! The Fish Crew are an educated and talented group of fish enthusiasts running one of the finest aquarium stores in the country. They richly deserve to be the Seachem 2018 Select Dealer of the Year! We reached out to The Fish Crew for a store biography, and they came through in spades! “We are an aquarium-only store located in Fort Collins, Colorado. Our dream started about five years ago when Josalyn,...

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Store Spotlight: Extreme Marine

Meet Extreme Marine, the Platinum Select Dealer of the Quarter! Scott Krupp and Heidi Buratti opened Extreme Marine’s retail location in August of 2006. This is one of the rare stores that started as a service company and later moved into retail. When the retail location originally opened, it was exclusively saltwater with a minimum of dry goods and staff of one, existing mostly to support the aquarium service part of the business. Today, Extreme Marine has a large, experienced staff and...

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Store Spotlight: The Ark Pet Shop

Meet The Ark Pet Shop, Gold Select Dealer of the Quarter! One of many beautiful displays! The Ark Pet Shop was founded in July of 1979 by Tom Nelson. Tom already had some experience working in fish stores, so was fully prepared to start his own fish store when the opportunity presented itself. The hobby is much different now from when the shop got its start though! They have had to adapt to changing technology, livestock, product sourcing, and suppliers, but have always...

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Store Spotlight: AniMart

Meet AniMart, the Silver Select Dealer of the Quarter! Meet AniMart, the Silver Select Dealer of the Quarter! AniMart was started in July of 1988 by Diego Chacon, formerly a corporate banker. Diego’s love of animals led him to start the shop as a small dog-and-cat-supplies store with a few reptiles and fish. Today, the store is many times larger and sells a huge selection of reptiles, saltwater and freshwater fish, and even breeds and hand raises birds! One of AniMart's lovely reef...

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Store Spotlight: Pacific Aquarium

Meet Pacific Aquarium & Plant NYC, Seachem’s Bronze Select Dealer of the Quarter! Chi Cho, the owner of Pacific Aquarium, says it best: “New York City’s source for exotic tropical fish and their state-of-the-art, man-made environments, hasn’t always commanded its indisputable following among consumers in one of the world’s foremost cities. Established in 1980, the small, unproven general pet store entered a crowded marketplace on Manhattan’s Lower East Side, armed with little more than an expert staff and a commitment to service...

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2014 Seachem Walkabout Select Dealer Award

It is time to announce the 2014 Seachem Walkabout Select Dealer Award. This award goes to the select dealer that we feel had the best flash sale during the Walkabout Tour and really went above and beyond for the Seachem Flash Sale. While every select dealer was great, there was one that just stuck out during the whole tour and that shop is Smiths Aquarium! Smiths Aquarium and their amazing staff put on quite the show for the H2GO and the...

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